How to get thousands of traffic using Google Plus share
If
you were ignoring Google+ in your social media marketing efforts, it’s
time to think again. While Google’s social network did not become “The
New Facebook”, it offers one clear advantage over all other social media
platforms – increasing brand visibility on Google search results.
This is why more and more brands are embracing Google+
as an integral part of their SEO strategy. What brands on Google+ are
after these days isn’t so much about adding followers but extracting
extra SEO juice and increasing their brand visibility on Google. How is
this done? It’a actually pretty simple. You can get your Google+ page to
work as your own search engine optimization agent by implementing the
following six steps.
Optimize Your Page Info
Start by
editing your Google+ page information to make it more compatible with Google’s indexing. Make
sure the “About” tab in your page includes a meta title (Tagline) and
description (Introduction) , and that you have 1-2 important keywords in
them. Also, be sure to add relevant links to the description, like your
website or any other important online assets you own.
Add Google+ Buttons to your Website
Think of Google+ as a two-way street. You shouldn’t only promote your
site by adding links to your Google+ page. Your page will yield far
better results for your brand if you support it by adding Google+1
buttons to your website. Use the “Follow” and the “+1” buttons in
various locations to increase visits and followers rate. The more action you get on your page, the higher the chances are that Google notices it.
Work on Content
This is possibly the most crucial tip we can give you for improving
SEO with Google+. The content on your page needs to be frequent,
interesting and optimized. Post at least several time a week and make
sure you write original text for your Google+ posts (don’t just
copy/paste from other places!). Sprinkle your posts with relevant
keywords for your service or industry, but make sure you weave them in
seamlessly with the text. And don’t forget to add visual content that
will encourage people to click, follow, read and share your posts!
Add Links and Hashtags
As is usually the case with SEO, links play an important role on
Google+. Make sure the posts on your page include relevant links to your
homepage or other segments of your website. Add hashtags to each post
to help Google categorize your posts. Hashtags will also help you
increase visibility on Google+ itself by targeting your posts to
specific audiences with relevant interests.
Stay Active on Google+ Communities
Communities are groups that center around a common theme, like
“Gaming”, “Education”, “College Football”, etc. There are dozens of
active
communities in Google+,
the most popular of which number thousands of members. Being an active
part of such a community can help you strengthen the credibility of your
Google+ page and expand the reach of your posts well beyond your own
network of followers. This, in turn, increases movement on your Google+
page, which translates to improved visibility on search results.
Enable Related Pages on Gmail
Here’s a nice little trick not too many people are familiar with. Google released a
Gmail widget
that highlights your Google+ content directly through email
correspondences. Once you enable this widget, your mail recipients get
exposed to your Google+ page with every email that you send. At the
moment, this service works for brands and companies that send at least
1,000 emails per week from the brand email. This may sound like a lot,
but it’s sure a nice incentive to keep growing your business.
How to get thousands of traffic using google plus share