How to use twitter, facebook and google + to build quality backlinks
Owning a website is not enough until it starts generating traffic. Websites start generating traffic only after attaining the required search engine rankings. Are you aware of it how websites get search engine ranking?
There are many ways to help websites get adequate search engine ranking, including SEO and social media strategies like twitter, facebook and google plus. Both social media marketing and SEO
are interlinked thus they maintain a thoroughly causal relationship. In
addition, both are organic and inbound strategies thus focus to build
an impressive identity that naturally attracts the visitors.
Relationship between Social Media and SEO
Before we move ahead to know how social media can improve website ranking, let’s first understand the relationship between the two.
There are several factors which major and minor search engines consider to improve the ranking of websites. Out of the many such factors, one important one is to create great contents for that purpose.
What is Great Content and How to Define That?
Any content which captivate readers’ attention is a great and
exemplary one to rely on. Their one of the most important identification
factors are how and why popular search engines consider them besides
their social shares, likes and comments. It means how much a post is
shared, liked and commented on social media for fame.
Seven Ways to Use Social Media to Improve Your Search Rankings
1. Social Media Builds Quality Links
Social media links are considered high quality options. It is worth noting that through use of social media channels you can promote a company in the search engines
and thus attain the positive signs of growth. In addition, popular
social media channels maintain high authority in the eyes of Google thus
the posts on them get easily ranked on search engines. Besides increasing traffic to your site, it’s also highly valuable for link building to ranking improvements.
2. Followers and Connections Do Have Significant Influence on Your Rankings
The number of followers and connecting your social profiles contain
do have their significant influences on the rankings as well. On the
other hand, Google can detect the quality of followers and your connections. Thus, buying them won’t suffice the requirement. Instead, you need to build followings and friends organically through a strategic plan.
Working regularly with your social profiles will really help you build reputation online. It paves the way for you to start growing follower and fan base.
While your posts including useful articles, helpful tips, open
inquiries and general discussion items et al get noticed you start
receiving the followers. Their interests are the beginning of a direct
conversation to engagement you develop thereafter. Consistent social
media activities prove helpful for you to encourage current followers to
return. The sooner you start building your authority for the potential
followers as well.
3. Optimize Your Content
Alike other search engines, social media channels are also searchable. Thus, you must optimize your content before posting them. A social content strategy helps the people search for and discover contents on social channels. Planning and researching on the keywords and their uses in headings, posts and even hashtags play pivotal role to improve the social search.
Once searchers find the right keywords, they go to profiles and click
the links to get into your website, which you had desired. It not only helps you improve your ranking but also grows chances of converting traffic into customers.
4. Search and Follow Your Audience
The world of social media is transforming each passing of the day. If
you are limiting your company in just one or two social media
platforms, then you are undoubtedly going to miss out the biggest opportunities to get your contents go viral.
Some people don’t use all social media platforms. You must have your
presence on all popular ones as much as possible. It is important that
you diversify your social media channels in order to get a high social media return on the investments through getting noticed.
5. Social Media Pages with the High Ranking Potentiality
One of the SEO benefits of social media is that most of the reputed social sites have their high domain authorities and ranking potentials to leave an irrefutable impact. Therefore, many of the pages on these sites, including profiles and posts,
are likely to rank for the targeted keywords. That is why consistent
social media activities are necessary and they can’t be underestimated.
6. Build Brand Awareness with Interactions
Social media engagement is always vital to attract followers with
this aim to build the brand awareness. It would be a waste of time and
resources if you merely post and ignore any comments or debates received
on the social media posts. Take that into priority to get connected to
those linking with you through their remarks, comments or even debates.
Your personalized effort to valuing all those taking interest in you
would strengthen the relationship. Getting involved with your audience
through you replying back to them not only improves your brand awareness, but also help to get the desired search engine rankings.
7. Use Local Listings
Local listings on the social media channels help you to instantly improve your visibility in the shortest possible time. Improving SEO through using social media channels is also to create a local listing on the Google+.
This platform will let people augur to write and discuss about your
products or services you deal in. A company with the positive reviews
tends to rank higher in the search engines. Facebook also gives you an
option to feature a map, where you can provide your address et al. You
can thus use such smaller efforts to avail the bigger profits in the
meantime.
Conclusion
Popular Search engines, including Google, Yahoo and Bing, keep making
updates and changes to their ranking algorithms. They take such steps
with this aim to provide relevant and unique contents to each and every searcher.
Social media have its positive influence in the eyes of search engines.
Being active and getting liked, commented and even shared means you
certainly get SEO benefits which you seek.